簡單來說，你現(xiàn)在看到的消費者總體評價已經(jīng)不會包含廠家刷出的好評了。
Steam的評價系統(tǒng)是一個玩家可以對已購買游戲進行評論和打分的系統(tǒng)，因為必須購買游戲后才能獲得評價資格，所以Steam玩家評價對玩家的參考價值相對較高，可能會左右玩家的購買意愿。
而部分廠家發(fā)現(xiàn)了評分系統(tǒng)的漏洞，通過廠家的激活碼贈予機制大量使用免費激活碼為本家作品刷高分評價。此舉嚴重影響Steam評分系統(tǒng)的公正程度。
Steam針對這一情況，在近日對Steam的評分機制進行了修改：用戶在Steam激活一款產(chǎn)品（而不是直接通過Steam購買）后，雖然還能發(fā)表評論，但是對產(chǎn)品做出的評分將會在默認情況下不計入總體統(tǒng)計。
Valve對此解釋說：“我們的分析表明，至少有160個產(chǎn)品的好評是通過官方贈送的激活碼獲取游戲而非購買獲取的，雖然確實有些理由能解釋這種情況，例如有許多Steam以外的忠誠用戶或者在登陸Steam之前使用過眾籌獲取了大量使用激活碼的用戶?！?/p>
“但是也有很多情況表明，濫用激活碼和廠商人為控制好評量是明顯存在的，對于此類情況，我們將會對發(fā)表虛假評論者采取禁言措施，并終止與使用非正常手段刷取好評的廠商合作?！?/p>
以下為Valve對評價系統(tǒng)做出更改的官方解釋原文：
“An analysis of games across Steam shows that at least 160 titles have a substantially greater percentage of positive reviews by users that activated the product with a cd key, compared to customers that purchased the game directly on Steam. There are, of course, legitimate reasons why this could be true for a game: Some games have strong audiences off Steam, and some games have passionate early adopters or Kickstarter backers that are much more invested in the game.”
“But in many cases, the abuse is clear and obvious, such as duplicated and/or generated reviews in large batches, or reviews from accounts linked to the developer. In those cases, we’ve now taken action by banning the false reviews and will be ending business relationships with developers that continue violating our rules.”
在此之前，Valve曾加入標注免費獲得游戲的用戶所發(fā)評論的功能，這一功能將有助于幫助用戶判斷評論的真實性。結(jié)合Valve本次對評分系統(tǒng)升級，Steam的游戲評價系統(tǒng)將會為玩家提供更好的消費參考。
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